So my uncle's partner owns some wonderful antique stores in a couple places: Miami, Fl. and Hampton, NY. Now he is opening a new store in South Beach in Miami's infamous Lincoln Rd. In order to announce the opening in September, my uncle enlisted my graphic design skills to create promotional products for the new store.
So we decided an electronic postcard was needed to send via email to subscribers, as well as a physical postcard to mail or handout, and last but not least a 3ft. by 5 ft banner to stream across the front of the store, to grab attention to its presence.
When designing their promotional material, I rethought about their logo. It didn't seem like a good fit for such a modern antique store...I know its "a modern antique store" is an oxymoron but go on their website, you'll see what I mean. So I was thinking of something sophisticated but fun...I came up with the initials spelling GO. Ok already it was less stuffy than the original.
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| the original |
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| my design |
Then I considered a color scheme. For some reason I had always noticed my uncle loved the color orange. He had a pair of orange and white swim shorts, that he avidly wore. So I tried an "Hermes orange", white and black. I had always loved square shaped designs over that standard boring paper size retangle, so I formatted the postcard for a square. Once that was done, I put a border on the logo and PRESTO it was like magic! From there the rest came much easier. My uncle loved the design and is using it now. check it out:
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| the electronic postcard. |
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front of postcard.
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| back of postcard. |
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| banner. |
If you wish to know more about Gustavo Olivieri Antiques visit their website.
